AgriProve Named AFR Sustainability Leaders Winner in Agriculture and Environment Recognising Innovative Technology that Delivers Rapid Results

  • AgriProve's Soil Organic Carbon (SOC) Model has been awarded the prestigious Australian Financial Review (AFR) 2024 Sustainability Award for Agriculture and Environment.

  • The SOC Model combines satellite imagery with ground-truthed measurements to accurately predict changes in soil organic carbon resulting from management changes.

  • AgriProve has validated 250,000 tonnes of CO2e sequestered or pre-validated to date, creating approximately 150,000 Australian Carbon Credit Units (ACCUs).

  • The company has measured increases in soil organic carbon across 59 projects and aims to increase soil organic carbon removals to 25 million tonnes of CO2e over 10 million hectares by 2030.

9 July 2024: AgriProve, Australia's leading carbon soiltech developer, had been honoured as a winner in the 2024 AFR Sustainability Leaders Awards for Agriculture and Environment, recognising its groundbreaking technology that fast-tracks result through a Soil Organic Carbon (SOC) Model. This digital innovation has transformed the measurement and monitoring of soil carbon, enabling exponential growth in validated soil carbon increases across Australia. The AgriProve team are dedicated to driving significant transformation in delivering profit and environmental outcomes.

The foundation for this prestigious award was laid by the Australian Government’s National Soil Carbon Innovation Challenge. AgriProve are proud to have been awarded a grant to develop a Soil Organic Carbon (SOC) model utilising a sophisticated combination of remote sensing data. This initiative also facilitated a unique collaboration with Earth Observing Data Analytics (EOSDA), a data analytics team with a strong presence in Ukraine, engaged specifically to assist in the development and delivery of the SOC Model innovation.  As a result, all AgriProve registered projects are now monitored with the proprietary SOC Model to inform when a sampling round should occur. This approach has fast-tracked the compilation of a soil property dataset with multiple value add use applications in land sector management and expedited the soil sampling and carbon crediting process.

The model, which combines satellite imagery with ground-truthed measurement, more accurately predicts changes in SOC attributed to on-farm management practices. As a result, AgriProve's partnering landholders can be issued ACCUs more efficiently.

AgriProve's SOC Model has not only driven environmental benefits but also created new income streams for rural communities through the generation of ACCUs. The technology is supporting the transition to more sustainable farming practices, improving soil health, and enhancing agricultural resilience. The future sustainability of Australian soils depends on innovative management practices that increase soil carbon. Digitising the measurement of soil properties and implementing advanced management techniques are essential for the transformative changes required for Australian agriculture to thrive. This also provides a backdrop for further innovative industry collaborations to unlock worlds best practice management – such as with Ceres Tag and AgriProve’s Tags for Tonnes campaign.

AgriProve currently has more than 700 registered projects with 59 validated measured increases in soil carbon across its portfolio under the ACCU Scheme 2021 soil carbon methodology. AgriProve remains committed to pioneering solutions for partnering landholders that ensure the sustainability and productivity of our soils, contributing to a prosperous and resilient agricultural sector.

Quotes attributable to AgriProve Managing Director Matthew Warnken:

"This award recognises our commitment to delivering real, tangible benefits to Australian farmers. Our digital technology is fast-tracking results, allowing landholders to see the fruits of their sustainable practices sooner. We're not just talking about incremental change – we're driving significant transformation that puts more profit in farmers' pockets while delivering substantial environmental outcomes. Our SOC Model is now monitoring all our projects, enabling us to advise landholders on the optimal time for soil sampling. This approach is rapidly building a valuable dataset that has multiple applications for improved land management."

Quotes attributable to AgriProve Australia General Manager Stuart Upton:

"For landholders, our award-winning SOC Model means faster recognition and reward for their soil improvement efforts. Instead of waiting five years to see results, farmers can now potentially receive carbon credits in as little as two years. This quicker turnaround not only provides options to landholders but also provides rapid feedback on the effectiveness of their management practices. Moreover, our collaboration with EOSDA and initiatives like Tags for Tonnes are opening up new possibilities for precision agriculture and livestock management. We're committed to putting cutting-edge tools in the hands of farmers, helping them to increase productivity, sustainability, and profitability all at once."

Media contact:    Daniel Wortmann M: +61 448 197 650 E: [email protected]