Matthew Warnken AgrProve Managing Director (right) and David Smith Ceres Tag CEO (left) celebrate the launch of ‘Tags for Tonnes’ at evokeAG 2024.
World-first collaboration bridges gap in grazing management and building soil carbon
New software unlocks valuable on-farm insights
Access to industry leading technology without the upfront costs
21 February 2024: The landmark ‘Tags for Tonnes’ innovation launched at evokeAG today unlocks actionable, real time data for optimised herd management, pasture productivity and soil health.
AgriProve, Australia's premier soiltech carbon developer and Ceres Tag, the pioneer of the world's first direct-to-satellite animal monitoring platform, have joined forces to unlock cutting-edge livestock management and carbon management solutions for farmers.
'Tags for Tonnes' integrates Ceres Tag's revolutionary smart ear tag technology with AgriProve's soil carbon expertise, offering a user-friendly experience that yields actionable data for more effective decision-making in herd management, pasture productivity and soil health.
Importantly, the solution is without the upfront costs normally involved in accessing industry leading technology with advances from future carbon credits covering the set costs. This novel approach also means AgriProve and Ceres Tag can offer the platform without charging ongoing licensing fees. 'Tags for Tonnes' (https://agriprove.io/t4tlp) enables landholders to:
1. review and act on trends to bolster herd and soil performance;
2. understand and utilise pasture feed intake data;
3. gain valuable insights into herd and individual animal metrics;
4. track stock movements with precision;
5. make informed decisions regarding farm infrastructure.
Quotes attributable to Matthew Warnken, AgriProve Managing Director
"The launch of 'Tags for Tonnes' at evokeAG 2024 marks a significant milestone. Our collaborative effort with Ceres Tag underscores our commitment to providing measurable, manageable solutions that support landholders in their quest to enhance productivity and sustainable practices."
"If it’s measurable, it’s manageable. ‘Tags for Tonnes’ empowers farmers to take actionable steps towards decarbonising the atmosphere through recarbonising soil without impeding productive land."
“We’ve structured ‘Tags for Tonnes’ with an innovative approach to financing the equipment with future tonnes of carbon abatement in the form of ACCUs. This forward on future carbon credit sales approach removes one of the biggest barriers to adoption of technology, the upfront and ongoing costs. This also covers the cost of access to the novel software package developed by AgriProve with producer-led insights and the concierge and help desk to support getting the tags up and running for maximum impact.”
“Digital soil carbon stocks and digital grazing management are key to positioning soil as a global solution to climate change. AgriProve is proud to support Australia’s farmers and graziers in embracing world leading
innovation from Ceres Tag as a key part of the solution to addressing climate change and aiming beyond net zero while also increasing on-farm production.”
Quotes attributable to David Smith, Ceres Tag CEO
"Our partnership with AgriProve for 'Tags for Tonnes' reflects our shared vision of advancing Australian agriculture. By marrying our technologies, we're setting the stage for Australian farmers and supply chain participants to achieve greater profitability and support a greener future.”
“Ceres Tag is excited to collaborate with AgriProve to create prescriptive grazing management practices that optimise soil carbon sequestration and create healthier soil. This aligns perfectly with our mission of creating sustainable and efficient livestock management solutions.”
Media contact (both Matthew Warnken and David Smith are available for interview):
LJ Loch M: 0488 038 555 E: [email protected]