AgriProve launches Credentials feature to help farmers unlock market premiums

  • Greenham Beef Sustainability Standard now available via the AgriProve Platform

  • More Credentials coming soon for grain, mixed farming and other commodities

  • Landholders invited to provide input on programs they already hold or want added

18 July 2025: AgriProve has launched a new Credentials feature on the AgriProve Platform, giving farmers a simple, streamlined way to apply for sustainability-linked programs that unlock access to premium markets and drive farm profitability.

The first credential to go live is the Greenham Beef Sustainability Standard, which rewards eligible producers with price premiums for meeting recognised environmental, animal welfare, and on-farm management standards. Landholders can now apply directly through their AgriProve account, with the process designed to be fast, accessible and low on admin.

The launch of Credentials expands AgriProve’s role in enabling Australian farmers to increase productivity and profitability through sustainable practices - whether through carbon projects, market-aligned programs, or the tools available via the AgriProve Marketplace.

The launch marks the beginning of a growing Credentials ecosystem on the AgriProve Platform. Future Credentials will support producers across a wide range of commodities and production systems - including cropping, grazing, and mixed enterprises. Each new addition is designed to open up further opportunities for farmers to be recognised, verified, and financially rewarded for the way they manage their land and livestock.

The AgriProve team is also inviting feedback from producers on what Credentials matter most - whether it’s a program they already participate in or one they’d like to see integrated into the platform.

How it works:

1.       Log in or create a free AgriProve Platform account

2.       Select the Credential you’d like to access

3.       Submit your application online

4.       Once approved, the Credential is displayed in your account

To explore the Credentials feature or submit feedback on future programs you'd like to see added, visit: https://app.agriprove.io/credentials

AgriProve CEO Stuart Upton said:

“This new feature is about making it easier for landholders to prove the great work they’re already doing - and get rewarded for it,” said AgriProve CEO Stuart Upton.

“We’re starting with Greenham Sustainable Beef, but we’re building out more pathways to help every farming system participate in the premium markets emerging around sustainability.”