Stuart Upton is AgriProve’s first General Manager Australia – AgriProve is a leading carbon project developer in Australia with its award-winning data driven approach supporting over 500 projects totalling almost 160,000 hectares for active soil carbon management
AgriProve today marks another milestone with the appointment of Stuart Upton as the leading carbon project developer’s first General Manager Australia.
The appointment adds to AgriProve’s ability to deliver successful results for the 500-plus soil carbon projects already active in regenerating landscape function and accessing new sources of revenue to improve overall resilience and profitability.
Stuart has a long history in developing high performing teams and driving growth in the agribusiness sector, joining AgriProve from his role as Director of Commercial and Marketing with Netafirm, the world’s largest irrigation manufacturer and precision agriculture service provider.
Responsible for the Business Development, Marketing, Product Offering and Digital Development of Netafim Australia and New Zealand, Stuart also spearheaded the company’s sustainability initiatives and championed agricultural plastic recycling programs. Stuart holds a Degree in Integrated Marketing Communications and further executive development qualifications from Harvard Business School.
Based in Melbourne, Stuart will provide a national presence and contribute to the ongoing growth and scalability of the Australian operations.
AgriProve’s rapid-scale growth and success continues, driven by an evidence-based approach AgriProve’s evidence-based approach to soil carbon has just been recognised by Meat & Livestock Australia (MLA) with a six-year research Producer Demonstration Site (PDS) grant to explore how sequestering carbon in soils can impact the carbon intensity of a livestock enterprise. The $150,000 grant announced this week will support the Australian red meat industry in transitioning to carbon neutral by 2030 through growing understanding of how soil carbon impacts carbon intensity and farmgate revenue for landholders. This research is just one of several research programs AgriProve supports in order to deliver the best outcomes for participating producers.
Quotes attributable to AgriProve Founder and MD, Matthew Warnken
“We are thrilled to welcome Stuart to AgriProve as we accelerate progress in building soil carbon in Australia. We are confident that his expertise and experience will reinforce our growth and focus on providing market-leading support to the farmers and producers we work with.”
“With over 500 projects totalling almost 160,000 hectares across Australia, AgriProve is on track to reach 1000 projects in 2023 and 10 million hectares by 2030. Appointing our very first General Manager is another important milestone. Stuart will provide the national leadership and drive necessary for AgriProve to keep hitting our goals and, in doing so, make a material difference to Australia’s Paris climate targets as well as for our partner farmers.”
Media contact: LJ Loch 0488 038 555 [email protected]